Simple App Pricing 2026: Free vs Premium Coaching Plans โ
ChatGPT 
Claude 
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Perplexity 
Paying $30 a month for a fasting timer sounds wild, right? But what if the annual plan drops that to under $5? ๐ค
TL;DR - Simple App Pricing Guide 2026
Free tier: Basic fasting timer, meal logging, 2 AI coach replies/day, 1 photo scan/day
Premium annual: $49.99-$59.99/year (~$4-5/month), best value
Premium monthly: $14.99-$29.99/month, varies by promotion and platform
Key unlock: Unlimited Coach Avo AI, Avo Vision photo scanning, Blinky gamification, Success Score, workout plans
Promo code: TOP70 may auto-apply at web checkout (simple.life)
No free trial: Use the free tier indefinitely to test before paying
When you find the annual plan is 6x cheaper than monthly
IMPORTANT
Your Simple pricing decision at a glance.
Here's your roadmap for finding the best deal.
โฑ๏ธ Progress 0/4 - ~0 minutes in - Keep going
โณ Price table decoded
โณ Free tier limits exposed
โณ Premium features assessed
๐ The 30-second checkout trick most users miss (revealed near the end)
Intermittent fasting apps are now a multi-billion dollar market, and Simple sits near the top. With over 20 million downloads and 800,000 active subscribers, Simple has grown from a basic fasting timer into a full AI-powered weight loss coach. Fortune named it the Best Intermittent Fasting App Overall for 2026, scoring it 4 out of 5.
As a NutriScan nutritionist, I get asked about Simple's pricing constantly. The app uses variable pricing through its onboarding quiz, which means the number you see can change depending on when you sign up, what device you use, and which promotion is active. This guide breaks down every plan, price point, and feature difference so you can decide before you pay.
What Simple Costs in 2026: The Full Price Table ๐ฐ โ
Simple uses a freemium model with two tiers: a free version and a Premium subscription. But the Premium pricing is not straightforward.
Premium Subscription Pricing โ
| Plan | Price | Effective Monthly Cost |
|---|---|---|
| Monthly | $14.99 - $15.00/month | $14.99 - $15.00 |
| 3-Month | $29.99 total | ~$9.99/month |
| 6-Month | $29.99 - $39.99 total | ~$5.00 - $6.67/month |
| 9-Month | Varies by promotion | ~$4.00 - $5.50/month |
| Annual | $49.99 - $59.99 total | ~$4.17 - $5.00/month |
Sources: Everyday Health, Apple App Store, Fortune 2026 reviews.
Figure 1: Simple Premium pricing breakdown - longer plans save significantly more per month
Why Does the Price Change? ๐คท โ
Simple uses dynamic pricing. The App Store listing shows multiple in-app purchase tiers:
- Simple Pro at $14.99, $29.99, $39.99, and $49.99
- Simple Premium at $29.99 and $59.99
- Workbooks Bundle at $29.99
The price you see depends on several factors. The onboarding quiz collects your goals, activity level, and timeline. Based on those answers, Simple presents a plan with a price attached. Different users often see different prices for the same subscription length.
Dynamic Pricing Alert
Fortune reported a flat $29.99 per month for Premium in their 2026 review. Everyday Health's registered dietitian reviewer reported $15 per month for a monthly plan and less than $5 per month on an annual plan. The gap between these figures confirms that Simple adjusts pricing based on context.
The TOP70 Promo Code ๐ท๏ธ โ
Simple's official help center mentions a standing promo code: TOP70. When you complete the onboarding quiz through their website (not the App Store), this code may already be applied at checkout. The exact discount varies, but it appears to reduce the annual plan significantly. If you plan to subscribe, checking the web checkout before buying through the App Store is worth doing.
IMPORTANT
Checkpoint: here's where you are right now.
Quick status update so you know the next best move.
โฑ๏ธ Progress 1/4 - ~1 minute in - Keep going
โ Price table decoded (done)
๐ Free tier limits (you're here)
โณ Premium features assessed
๐งฉ The 30-second checkout trick (coming soon)
Free Version: What You Actually Get ๐ โ
Simple's free tier is more limited than most competing fasting apps. Here is exactly what is included and what is locked behind Premium.
Free Tier Features โ
- Basic tracking tools - log fasts, meals, hydration, weight, and activity
- Coach Avo (limited) - 2 free replies per day from the AI health coach
- Avo Vision (limited) - 1 photo scan per day for food analysis
- Fasting timer - start and stop fasts, view fasting windows
What Free Users Do Not Get โ
- No personalized insights or recommendations
- No Blinky (the emotional support mascot)
- No Success Score (daily progress metric)
- No streak tracking or daily check-ins from Avo
- No structured workout plans
- No deep educational content library
- No macro breakdown of logged meals
The free version works as a basic fasting timer with limited AI chat. If you just need to know when to start and stop eating, it does that job. But the personalized coaching, feedback, and accountability features that make Simple different from a free timer like Zero are all behind the paywall. If you want detailed meal scanning with full macro breakdowns for free, NutriScan is worth comparing.
Real User Perspective
One App Store reviewer put it clearly: "You don't need the premium. Just to log your weight, what you eat, when you drink, when you exercise, makes a huge difference." This is true for self-directed users who only need tracking. But if you want AI coaching and structured guidance, you will need to pay.
Premium: What You Unlock ๐ โ
Premium removes all limits and adds several features that do not exist in the free tier.
Full Premium Feature List โ
- Unlimited Coach Avo - ask questions any time, get personalized meal suggestions, recipe ideas, and coaching responses with no daily cap
- Unlimited Avo Vision - scan menus, groceries, and meals with your camera for instant nutrition feedback and recipe suggestions
- Blinky - a gamified mascot that reacts to your logging behavior. Log a salad, Blinky cheers. Skip logging, Blinky sulks. Simple claims users with Blinky see a 7% increase in weight loss success
- Success Score - a real-time daily score based on all your logs (meals, weight, workouts, water) that shows how your choices add up
- Streak Tracking - consecutive-day logging challenges with visual progress
- Daily Check-ins - structured prompts from Avo to review your day
- Structured Workout Plans - guided exercise routines designed to complement fasting and weight loss goals
- Educational Library - full access to expert-written articles, tips, and strategies
Simple Premium unlocks unlimited AI coaching, photo scanning, and gamified accountability
The AI Coach Experience ๐ค โ
Coach Avo is Simple's main differentiator. It is not a human coach. Simple is transparent about this: the bot states it is "trained by health experts but cannot replace medical guidance."
In practice, Avo answers nutrition questions, suggests ways to improve logged meals, provides recipes based on ingredients you have, and offers motivational support. The Everyday Health review noted that Avo suggested adding fiber to a logged chicken salad to make it more filling. Multiple App Store reviewers describe using Avo as a dietitian, counselor, and coach in one.
No Human Coaching
The key limitation: there is no human coaching option at any price. If you want to talk to a real dietitian, Simple does not offer that. Apps like Foodvisor ($14.99/month) and Noom ($70+/month) include human coaching at higher price points.
IMPORTANT
Checkpoint: midway progress update.
You're halfway - decisions get easier here.
โฑ๏ธ Progress 2/4 - ~2 minutes in - Keep going
โ Price table decoded (done)
โ Free tier limits exposed (done)
๐ Premium features assessed (current)
โณ The 30-second checkout trick (next)
How Simple Compares to Other Fasting Apps ๐ โ
Understanding Simple's pricing requires context. Here is how it stacks up against direct competitors in 2026.
| App | Free Tier | Premium Price (Annual) | AI Coach | Human Coach | Fasting Timer |
|---|---|---|---|---|---|
| Simple | Yes (limited) | ~$49.99 - $59.99/yr | Yes (Avo) | No | Yes |
| Zero | Yes (robust) | $69.99/yr | No | No | Yes |
| Fastic | Yes (limited) | $79.99/yr | Limited | No | Yes |
| YAZIO | Yes (limited) | $47.90/yr | Yes | No | Yes |
| Noom | No | $209 - $299/yr | Yes | Yes | No |
| DoFasting | Paid only | ~$132 - $240/yr | No | No | Yes |
Simple falls in the mid-range for annual pricing. It is cheaper than Noom and DoFasting but more expensive than YAZIO on a yearly basis. Against Zero, which offers a strong free fasting timer, Simple's advantage is the AI coaching layer. For a detailed look at another popular option, see our Fastic pricing breakdown.
Real-World Pricing Scenarios โ
Scenario 1: Budget-conscious beginner. You want to try intermittent fasting for the first time. Zero gives you a free fasting timer with mood tracking and community challenges. Simple's free tier gives you a timer plus 2 AI coach replies per day. If you want more coaching without paying, Zero's free plan offers more value.
Scenario 2: Committed faster who wants AI guidance. You have been fasting for a few months and want personalized feedback on your meals. Simple's annual plan at $4-5 per month gives you unlimited Avo coaching and photo-based meal feedback. YAZIO PRO at about $4 per month gives you calorie tracking and fasting tools but no AI coach. Simple wins on coaching, YAZIO wins on detailed nutrition data. Check our YAZIO pricing guide for the full comparison.
Scenario 3: Someone who needs human support. You want to talk to a real person about your diet. Simple does not offer this at any price. Noom ($17-25/month) includes behavior coaching with human support. For human coaching, Simple is not the right choice. See our Noom pricing analysis for more details.
IMPORTANT
Checkpoint: final stretch before the reveal.
One last nudge - the savings trick is next.
โฑ๏ธ Progress 3/4 - ~3 minutes in - Keep going
โ Price table decoded
โ Free tier limits exposed
โ Premium features assessed
โจ The 30-second checkout trick (about to reveal)
Tips for Getting the Best Price ๐ก โ
Here are practical steps to pay less for Simple Premium.
Try the web checkout first - Visit simple.life and complete the quiz there. The TOP70 promo code may apply automatically, and web pricing sometimes differs from App Store pricing.
Choose the longest plan you can commit to - The monthly plan ($14.99-$29.99) is 3 to 6 times more expensive per month than the annual plan. If you plan to use Simple for more than 3 months, the annual plan saves the most.
Watch for seasonal promotions - Like most subscription apps, Simple runs discounts around New Year, summer, and other peak periods. The onboarding quiz may show lower prices during these windows.
Use the free tier first - Download the app and close the paywall when it appears. Use the free version for a week to see if Simple's approach works for you before paying.
Check both app stores - Apple App Store and Google Play sometimes show different prices for the same plan due to regional pricing and platform fees.
Do not forget to cancel - Simple does not offer a free trial for Premium. Once you subscribe, you are charged. Cancel through your phone's subscription settings (not through the app) before the renewal date.
Avoid the "trial" trap - Some users on Reddit reported being charged $29 for what they thought was a trial, then $59 for a subsequent renewal. Read the checkout screen carefully before confirming payment.
How to Subscribe to Simple Premium ๐ฑ โ
On iPhone โ
- Download Simple from the App Store (free)
- Open the app and complete the onboarding quiz about your goals, age, weight, and activity level
- When the paywall appears, review the plan options and pricing shown
- If you want to try free first, tap the X or "Skip" button to close the paywall
- Select your preferred plan length (monthly, 3-month, 6-month, or annual)
- Confirm the purchase through Apple's payment system
- Your subscription begins immediately and renews automatically
On Android โ
- Download Simple from Google Play (free)
- Complete the same onboarding quiz
- Review the plan options at the paywall
- Select your plan and confirm through Google Play billing
- Manage renewals through Google Play > Subscriptions
Through the Website โ
- Go to simple.life
- Complete the quiz (promo code TOP70 may auto-apply)
- Proceed to checkout and review the discounted price
- Pay with your preferred method
- Link your account in the app after downloading
Save Money with Web Checkout
The website checkout frequently shows lower prices than in-app purchasing. Always compare prices on simple.life before buying through the App Store or Google Play.
What the Research Says About Fasting Apps ๐ฌ โ
Simple's core approach is built around intermittent fasting (IF), and the research behind IF continues to grow.
A 2024 umbrella review published in eClinicalMedicine (The Lancet) analyzed all available systematic reviews and meta-analyses of randomized controlled trials on intermittent fasting. The review found that IF may have beneficial effects on multiple health outcomes for adults with overweight or obesity compared to continuous energy restriction or non-intervention diets.
A separate meta-analysis published in Obesity Reviews (2023) compared alternate day fasting, the 5:2 diet, and time-restricted eating. The network analysis of 24 randomized controlled trials (1,768 participants) found that all intermittent fasting regimens produced similar weight loss to traditional caloric restriction (mean difference 0.26 kg), suggesting IF is a viable alternative rather than a superior method.
An updated umbrella review in Diabetes, Obesity and Metabolism (2025) identified high-quality evidence linking time-restricted eating with weight loss, fat mass reduction, decreased fasting insulin, and lower glycosylated hemoglobin levels in overweight or obese adults.
Research Awards and Recognition
Simple has been recognized by industry bodies. It was named among the Top 100 AI Companies by the World Future Awards (2025) and awarded Best Virtual Health Coach by MedTech Breakthrough (2025), according to the App Store listing. The Everyday Health review was written by Melissa Mitri, MS, RD, and medically reviewed by Julie Cunningham, MPH, RDN, LDN, CDCES.
Trying to figure out which fasting app plan is actually worth it
IMPORTANT
Recap: everything you completed this round.
You finished the run - save this for next time.
โฑ๏ธ Progress 4/4 - ~4 minutes in - Nicely done
โ Price table decoded
โ Free tier limits exposed
โ Premium features assessed
โ The 30-second checkout trick (revealed)
Should You Pay for Simple Premium? โ๏ธ โ
Simple's pricing in 2026 ranges from free to about $30 per month depending on the plan and promotion. The annual plan brings the cost under $5 per month, which is competitive with most fasting and calorie tracking apps.
Pay for Premium if:
- You want an AI coach that gives personalized meal feedback any time
- You like gamified accountability (Blinky, streaks, Success Score)
- You prefer photo-based food logging over manual calorie counting
- You are new to fasting and want structured guidance
Stay on free if:
- You just need a fasting timer and basic tracking
- You are comfortable managing your own nutrition without AI feedback
- You already use another tracking app and only need Simple for fasting windows
Skip Simple entirely if:
- You want human coaching (consider Noom or Foodvisor instead)
- You need detailed macro and calorie tracking (consider MyFitnessPal or Cronometer)
- You want a free fasting timer with more features (consider Zero)
For users who want to track meals with photos and get instant AI feedback on what they eat, NutriScan offers photo-based nutrition analysis with detailed macro breakdowns, something Simple's Avo Vision provides at a general level but without the granular calorie and nutrient data. Try our macro calculator to understand your daily targets.
NutriScan's AI meal scanner: Home > Camera Icon > Click Picture for instant detailed nutrition data
Frequently Asked Questions โ โ
Q: How much does Simple Premium cost per month? โ
A: The monthly price ranges from $14.99 to $29.99 depending on the promotion and how you access the app. The cheapest way to use Simple is the annual plan, which brings the cost to about $4 to $5 per month. Web checkout with the TOP70 promo code may offer additional savings.
Q: Does Simple have a free trial? โ
A: No. Simple does not offer a free trial for its Premium subscription. You can use the free version indefinitely, but it has limited features (2 Avo replies per day, 1 photo scan per day, no personalized insights). Fortune confirmed no free trial is available in their 2026 review.
Q: How do I cancel Simple Premium? โ
A: Cancel through your phone's subscription settings, not through the app. On iPhone, go to Settings > Apple ID > Subscriptions > Simple > Cancel. On Android, go to Google Play > Subscriptions > Simple > Cancel. Cancel before your renewal date to avoid being charged for the next period.
Q: Is Simple better than Zero for intermittent fasting? โ
A: Zero offers a more robust free tier with fasting tracking, journal, mood logging, and community challenges. Simple's free tier is more limited but its Premium offers AI coaching (Coach Avo) and photo-based food feedback (Avo Vision) that Zero does not have. If you want a free fasting timer, Zero is better. If you want AI coaching and are willing to pay, Simple may fit better.
Q: Can I use Simple without paying? โ
A: Yes. Download the app and close the paywall when it appears. The free version includes basic fasting tracking, meal logging, hydration tracking, 2 Avo replies per day, and 1 Avo Vision photo scan per day. You lose access to personalized insights, Blinky, Success Score, streaks, workout plans, and the full educational library.
Q: What is the Workbooks Bundle? โ
A: The App Store lists a Workbooks Bundle at $29.99 as a separate in-app purchase. This appears to be a one-time purchase for downloadable educational content, separate from the recurring Premium subscription. Simple does not prominently advertise this bundle.
Q: Is Simple worth it compared to MyFitnessPal? โ
A: These apps serve different purposes. MyFitnessPal is a detailed calorie and macro tracker with a database of 14+ million foods. Simple is a fasting-first app with AI coaching and photo-based meal feedback but no granular calorie database. If you want precise macro tracking, MyFitnessPal Premium ($79.99/year) is better. If you want fasting guidance with AI coaching, Simple Premium may be a better fit.
Q: Does Simple work on Apple Watch? โ
A: Yes. Simple supports Apple Watch and syncs with Apple Health and Google Fit. The watch integration allows quick logging and fasting timer access from your wrist. The app requires iOS 17.5 or later and watchOS 10.0 or later.
