Is Noom Worth It? Honest Review and Subscription Costs
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Is Noom worth it? Only on the annual plan, for most people. A Noom Weight subscription costs $209 for 12 months, which works out to $17.42 a month, against $70 if you pay month to month and $179 for the 6-month plan. Prices are standard US prices as of mid 2026 and change by region.
As a NutriScan nutritionist, I get asked about Noom more than almost any other weight loss app. My short answer: pay for it if you are an emotional eater or a repeat dieter who wants daily psychology lessons and a human coach. Skip it if you already know your macros and want a food log, because a $6 tracker does that job better.
A study published in JMIR mHealth found that 56% of Noom Weight users achieved at least 5% body weight loss after 6 months (Mitchell et al. 2023, JMIR mHealth). That is a strong number for any digital program. The price, the coaching model, and the daily lessons still are not for everyone.
This review breaks down what a Noom subscription costs in 2026, what the research says, who benefits most, and who should look elsewhere. If you only want the pricing math, the full Noom pricing breakdown covers Noom Weight and Noom Med side by side.
Is Noom actually worth your hard-earned cash? Let's find out.
TL;DR: Is Noom Worth It?
- What it is: A psychology-based behavior change program using CBT, daily lessons, coaching, and food logging
- Cost: $17.42/month (annual) to $70/month (monthly) for Noom Weight
- Research: 78% of users lose weight; 56% achieve 5%+ body weight loss in 6 months
- Best for: Emotional eaters, yo-yo dieters, beginners who need structured education
- Skip if: You already understand nutrition, want macro tracking, or need meal plans
- Verdict: The 12-month plan at $17.42/month is the only plan that makes financial sense
What Noom Actually Is, and What It Is Not
Noom is not a diet plan. It does not tell you to eat chicken and broccoli every day. It does not ship meals to your door.
Noom is a behavior change program built on cognitive behavioral therapy (CBT). The idea is simple: if you understand why you eat the way you do, you can change your habits for good. The app delivers daily lessons, food logging tools, coaching, and a community - all inside one subscription.
In 2026, Noom offers several programs:
| Program | What It Does | Starting Price |
|---|---|---|
| Noom Weight | Psychology-based lessons, food logging, coaching | $17.42/month (annual) |
| Noom GLP-1 Rx | GLP-1 medication + coaching + habit support | $129 (med included) |
| Noom Microdose GLP-1 Rx | Lower-dose GLP-1 + coaching | $99 (med included) |
| Noom Med (Telehealth) | Branded medication access + Noom support | $69 to start (med separate) |
| Noom HRT Rx | Hormone therapy + weight/symptom management | $69 to start |
For this review, I am focusing on Noom Weight - the core program that most people sign up for.
Noom Subscription Cost: How Much Noom Weight Is per Month
Noom Weight pricing depends on your plan length. Here are the current prices from Noom's official pricing page (Noom Support):
| Plan Length | Price (USD) | Monthly Cost |
|---|---|---|
| 1 month | $70 | $70.00 |
| 2 months | $129 | $64.50 |
| 3 months | $159 | $53.00 |
| 6 months | $179 | $29.83 |
| 12 months | $209 | $17.42 |
The monthly plan at $70 is expensive by any standard. The annual plan at $17.42 per month is more reasonable, but it requires a $209 commitment up front. Prices above are standard US prices as of mid 2026 and change by region.
Noom 6 Month Plan Cost
The 6-month plan is $179, or $29.83 a month. It is the middle option Noom pushes hardest in checkout, and it sits awkwardly: $30 more than the 12-month plan buys you half the time. If you are confident enough to pay for 6 months, the 12-month plan at $209 is the better deal at $17.42 a month. Take the 6-month plan only if a year feels like too long a commitment and the 3-month plan at $53 a month is worse value, which it is.
Figure 1: Monthly cost of major weight loss apps in 2026. Noom Weight works out to $17.42 a month on the 12-month plan and $70 month to month, against $6.00 for MacroFactor and $6.67 each for Lose It Premium (Lose It membership tiers and pricing) and MyFitnessPal Premium. Prices are standard US prices as of mid 2026 and change by region.
All plans include a 7-day free trial. You can cancel during the trial without being charged.
Auto-Renewal Warning
All Noom plans auto-renew unless you cancel. The Better Business Bureau has received over 1,200 complaints from people who had trouble canceling (WebMD). Set a reminder before your trial ends.
What a Noom Subscription Includes
Here is what the Noom Weight subscription includes in 2026:
Daily psychology lessons. Short, interactive lessons based on CBT that help you understand your eating triggers. Topics cover emotional eating, stress responses, portion awareness, and goal setting. Most lessons take 5 to 10 minutes.
Food logging with a color system. Noom uses a green, yellow, and red food classification system. Green foods (fruits, vegetables, whole grains) are low in calorie density. Red foods (nuts, cheese, oils) are high in calorie density. The system does not ban any food - it helps you balance your plate.
Photo food logging. You can snap a photo of your meal and the app will help identify and log it.
Coach access. Weekly check-ins with a Noom coach who reviews your progress and provides guidance. Coaches are not registered dietitians in most cases, but they are trained in Noom's behavior change methodology.
Community groups. You join a group of other Noom users going through the program at the same time. The group shares progress, tips, and encouragement.
Progress tracking. Weight, meals, water, sleep, mood, and exercise - all tracked in one dashboard.
Exercise integration. Syncs with Apple Watch, Fitbit, Garmin, and Google Fit. Encourages daily movement starting with step goals.
Noom Body Scan. A newer feature that creates a 3D model of your body using your phone camera. It tracks changes in fat and muscle over time - not just the number on the scale.
GLP-1 Companion (free add-on). If you take GLP-1 medications like Ozempic or Wegovy, Noom offers free companion tools including protein tracking and side-effect management tips (Noom).
Noom Reviews: What the Research and User Data Show
Noom has more published research than most consumer weight loss apps. Here are the key findings:
78% of users lost weight. A WebMD review of Noom's published data found that 78% of people lost weight while using the app, and 23% lost more than 10% of their body weight (WebMD).
56% achieved clinically meaningful weight loss. A 2023 study in JMIR mHealth found that 56% of Noom Weight starters lost at least 5% of their initial body weight after 6 months. That 5% threshold is what doctors consider clinically meaningful for reducing health risks (Mitchell et al. 2023).
75% maintained weight loss after one year. A cross-sectional survey study found that 75% of Noom users maintained at least 5% weight loss after one year, and 49% maintained 10% weight loss. On average, users kept off 65% of their initial weight loss (ResearchGate).
Engagement matters. A Mount Sinai randomized controlled trial protocol (2022) confirmed that Noom's approach uses evidence-based behavioral strategies, but results depend heavily on how consistently you use the app (Sysko et al. 2022, JMIR Research Protocols).
Average weight loss: 12 pounds in 16 weeks. According to U.S. News & World Report's review, users lost an average of 12 pounds after 16 weeks on the program (U.S. News).
Figure 2: Key research outcomes for Noom Weight users across multiple studies
Key Insight
The research is real, but most studies are funded or co-authored by Noom employees. Independent studies are fewer, though the results are generally consistent. Engagement is the strongest predictor of success - users who complete daily lessons, log food consistently, and message their coach lose significantly more weight.
Who Noom Works For
The emotional eater. If you eat when you are stressed, bored, or sad - and you know it - Noom's psychology lessons are designed exactly for you. Understanding your triggers is the first step to changing them.
The yo-yo dieter. If you have lost and regained weight multiple times, Noom's approach of building habits instead of following rules may break the cycle. The focus is on sustainable change, not quick results.
The complete beginner. If you have never tracked food, never followed a diet plan, and do not know where to start, Noom's structured lessons give you a clear path. The daily format keeps things manageable. You learn one concept at a time instead of being overwhelmed by macros, calories, and meal timing all at once.
The GLP-1 medication user. If you are taking Ozempic, Wegovy, or another GLP-1 medication, Noom's free GLP-1 Companion tools help you track protein intake, manage side effects, and maintain muscle while losing weight. Most-engaged GLP-1 members using Noom lost 25.2% more weight at week 40 and stayed on their medication 2.2 times longer than least-engaged members (Noom).
Who Should Not Pay for Noom
Advanced trackers. If you already understand macros, calorie density, and portion control, Noom's lessons will feel basic. You are paying for education you already have.
People who want meal plans. Noom does not provide pre-built daily meal plans or grocery lists. If you want someone to tell you exactly what to eat for breakfast, lunch, and dinner, apps like Lifesum or MyFitnessPal Premium+ are better fits. You could also try a personalized diet plan based on your goals.
Budget-conscious users. At $70 per month or $209 per year, Noom is one of the more expensive options. Free apps like FatSecret or the free tier of MyFitnessPal cover basic calorie tracking without any cost. Use our macro calculator to figure out your targets for free before committing to any paid app, and NutriScan for weight loss gives you 5 photo scans a week on the free plan, enough to see where your calories come from before you pay for anything.
People who dislike reading. Noom requires daily engagement with short lessons. If you just want to scan a barcode and move on, a simpler calorie tracker will suit you better.
People outside the US. Noom's food database and coaching are strongest in the United States. If you eat mostly Indian, Southeast Asian, or Latin American cuisine, the food logging experience may feel incomplete. Regional apps like HealthifyMe (India) handle local foods better.
NutriScan Tip
If you eat a lot of Indian, Asian, or regional cuisines, NutriScan's photo-based meal scanning recognizes dishes from over 130 cuisines. Just snap a photo and get instant nutritional data - no manual searching through databases.
Noom vs Other Weight Loss Apps
How does Noom compare to the alternatives?
| Feature | Noom Weight | MyFitnessPal Premium | Lose It Premium | MacroFactor |
|---|---|---|---|---|
| Monthly cost (annual) | $17.42 | $6.67 | $6.67 | $6.00 |
| Psychology lessons | Yes (daily) | No | No | No |
| Food logging | Photo + manual | Barcode + manual + photo | Photo + voice + manual | Barcode + manual + photo |
| Coaching | Yes (human) | No | No | No (AI-adjusted macros) |
| Macro tracking | Basic | Detailed | Basic | Detailed |
| Color-coded food system | Yes | No | No | No |
| Community groups | Yes | Community forums | No | No |
| GLP-1 companion | Yes (free add-on) | No | No | No |
Lose It Premium and MyFitnessPal Premium both land at $79.99 a year, or $6.67 a month, after Lose It raised its price in 2026 (Lose It membership tiers and pricing). Lose It sells no monthly plan. MacroFactor is $71.99 a year. Prices are standard US prices as of mid 2026 and change by region.
Noom's biggest advantage is coaching and psychology lessons. Its biggest weakness is the price and limited macro tracking compared to dedicated trackers. For a wider list of swaps at lower prices, see our roundup of the best Noom alternatives, or the head-to-head on NutriScan vs Noom if photo logging matters more to you than lessons.
Photo by Randy Tarampi on Unsplash
How to Decide if Noom Is Worth It for You
Follow these five steps before you commit:
Step 1: Define your goal. Are you trying to understand your eating habits, or do you already know your triggers? If you need education and mindset work, Noom fits. If you just need a food log, it does not.
Step 2: Check your budget. Can you commit to $209 for the annual plan? The monthly plan at $70 is hard to justify for most people. If budget is tight, try a free tracker first and see if accountability alone helps.
Step 3: Take the free trial. Sign up for Noom's 7-day trial. Go through at least 5 days of lessons before judging. The first two days feel like onboarding - the real content starts around day 3.
Step 4: Evaluate the coaching. During your trial, send your coach a message. See how fast they respond and whether the advice feels personalized or generic. This is the feature you are paying for above a basic app.
Step 5: Set a cancel reminder. If you decide to continue, great. If not, cancel before day 7. Set a phone alarm for day 6. The auto-renewal complaints are real, so protect yourself.
Tips for Getting the Most Out of Noom
Time to put your Noom knowledge into practice in the kitchen!
If you decide Noom is worth trying, here are 7 tips to maximize your results:
Complete every daily lesson. The psychology content is the core value. Skipping lessons turns Noom into an expensive calorie tracker.
Log food before you eat. Pre-logging helps you make better choices in the moment. Noom's color system works best when you see the balance before the meal.
Use the coach actively. Do not wait for weekly check-ins. Message your coach when you are struggling. Ask specific questions about your triggers.
Join group discussions. The community feature works only if you participate. Share your wins and your setbacks. Accountability from peers keeps you consistent.
Track your weight daily. Noom uses your weight trend (not daily fluctuations) to adjust your plan. Daily weigh-ins give the algorithm better data.
Sync your wearable. Connect your Apple Watch, Fitbit, or Garmin. Noom adjusts your calorie budget based on activity, so accurate step data matters.
Commit to at least 16 weeks. The research shows meaningful results at 16 weeks. Judging Noom after 2 weeks is like judging a gym membership after 2 visits.
What Changed in Noom for 2026
Noom has expanded significantly since its early days as a simple coaching app:
- Body Scan technology lets you track muscle and fat changes with your phone camera - a feature that most competitors do not offer.
- GLP-1 Companion tools (the free feature reveal) - this is the one feature no other major weight loss app offers for free. If you take Ozempic, Wegovy, or any GLP-1 medication, Noom gives you protein tracking, side-effect logs, and medication reminders at no extra cost. Most standalone GLP-1 companion apps charge $15 to $30 per month. Even if you do not subscribe to Noom Weight, this free add-on could save you hundreds per year.
- Noom Med and Microdose programs now offer prescription GLP-1 medications starting at $99, making Noom a one-stop platform for both behavioral and medical weight loss.
- Noom HRT Rx addresses menopause-related weight gain with hormone therapy access and symptom management.
- AI-powered food logging has improved, though it still relies heavily on manual input for accuracy.
Photo by These additions make Noom more than a habit coaching app. It is now a full health platform - but the core Noom Weight program remains the entry point for most users.
More About Noom's GLP-1 Programs
The shift toward medical programs is significant. In 2024 and 2025, Noom invested heavily in GLP-1 support as drugs like Ozempic and Wegovy became mainstream. The Microdose GLP-1 program at $99 is notably cheaper than standalone telehealth GLP-1 services, which often charge $200 to $400 per month. If you are considering both behavioral coaching and medication, Noom's bundled approach could save money compared to subscribing to a coaching app and a separate telehealth service.
However, the medical programs require qualification. You must meet BMI and health criteria to access GLP-1 prescriptions through Noom. The core Noom Weight program has no eligibility requirements - anyone can sign up.
The Verdict: Is Noom Worth It?
Yes, if you are an emotional eater, a yo-yo dieter, or a beginner who needs structured education about food psychology. The combination of daily lessons, coaching, and community support is unique among weight loss apps. The research backing is stronger than most competitors.
No, if you already understand nutrition basics, want detailed macro tracking, or need pre-built meal plans. In those cases, MacroFactor (for macro coaching), Lifesum (for meal plans), or even the free tier of MyFitnessPal will serve you better at a lower cost.
The sweet spot: The 12-month plan at $17.42 per month is the only plan that makes financial sense. The monthly plan at $70 is too expensive for what you get. If you are not ready to commit to a year, use the 7-day trial and decide quickly.
For tracking your meals with a quick photo scan and getting personalized food suggestions, you can also try NutriScan - it focuses on fast logging and practical "what to eat next" guidance without the psychology curriculum.
NutriScan's photo-based meal scanning gives you instant nutritional data - no manual searching required (Home > Camera Icon > Crop Picture)
Frequently Asked Questions
Does Noom really work for weight loss?
Yes. Research shows that 78% of Noom users lose weight, and 56% achieve clinically meaningful weight loss of 5% or more within 6 months. Results depend heavily on how consistently you use the app and engage with the lessons.
How much does Noom cost per month in 2026?
Noom Weight costs $70 per month on the monthly plan. The annual plan brings the cost down to $17.42 per month ($209 total). Other plans range from $129 for 2 months to $179 for 6 months.
How much is the Noom 6 month plan?
The Noom 6 month plan costs $179, which works out to $29.83 per month. The 12-month plan at $209 is better value at $17.42 per month. Prices are standard US prices as of mid 2026 and change by region.
How do I cancel a Noom subscription?
Cancel in your Noom account settings under Manage Subscription, or through the app store you subscribed with. Cancel before day 7 of the trial to avoid the first charge. Every Noom plan auto-renews, so set a reminder.
Is Noom just a calorie counting app?
No. Noom is a behavior change program that includes calorie tracking as one tool among many. The core value is daily psychology lessons based on cognitive behavioral therapy, plus coaching and community support.
Can I use Noom for free?
Noom offers limited free features including basic food logging and some educational content. However, the full program - including coaching, daily lessons, and community groups - requires a paid subscription. A 7-day free trial is available.
Is Noom better than MyFitnessPal?
It depends on what you need. Noom is better for psychology-based habit coaching and structured education. MyFitnessPal is better for detailed macro tracking, a larger food database, and lower cost. They solve different problems.
How do I cancel Noom without getting charged?
Cancel through your Noom account settings or the app store where you subscribed. Do this before your free trial ends (day 6 is safest). Noom auto-renews all plans, so set a reminder if you are unsure about continuing.