Is Kure Free? Kure Hypnosis Pricing, Trial and Refund Rules
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The US App Store lists ten Kure in-app purchases, from $11.99 for a month to $79.99 for a year. The app downloads for free, and the hypnosis programs inside it need a paid plan.
On October 4, 2026 I read Kure's terms, its help center, both store listings and the recent user reviews. One detail matters more than the price, and it explains most of the billing complaints I found. This guide covers what Kure costs, what you get, what the research on hypnosis shows, what the refund rules say, and how to make sure a cancel actually cancels.
IMPORTANT
Your Kure pricing check at a glance.
Four things to settle before you pay for a hypnosis app.
⏱️ Progress 0/4 • ~0 minutes in • Keep going
⏳ Step 1: What is free, and what each plan costs
⏳ Step 2: What the sessions are, and what trials of hypnosis found
⏳ Step 3: What the refund rules allow
🔍 Why canceling in your phone settings can leave the charges running (revealed near the end)
TL;DR: Kure pricing in 30 seconds
• Free plan: none. The download is free, and every program sits behind a subscription
• Store prices: the US App Store lists monthly plans at $11.99, $19.99 and $24.99, a 6-month plan at $77.99 and yearly plans at $59.99, $69.99 and $79.99
• Website prices: not published. You see an offer only after a quiz
• Trial: the terms allow free and paid trials, and billing starts the day after a trial ends
• Refunds: website purchases are refunded only for a faulty or misdescribed product, with visual proof. Store purchases go through Apple or Google
Is there a free version of Kure?
No. The download is free on both stores and there is no free tier inside the app. The programs, the booster sessions and the sleep tracks all sit behind a subscription.
What you can do for free is the quiz. The Kure website routes every visitor through a short assessment about your goal and habits, and the quiz ends at a checkout screen. Kure's own pricing article says the same thing: to see "the most accurate and up-to-date pricing," you "complete the quiz on our website."
Who makes Kure
Kure's full store name is "KURE: Rewire by Hypnosis." The App Store listing names the seller as Greatness UAB with a copyright line of "2024 UAB Greatness." The iOS app was on version 2.1.102, released September 9, 2026, when I checked.
The general conditions identify the contracting company as UAB Greatness, company code 306027320, and give [email protected] as the address for refunds, chargebacks and complaints. The Google Play listing gives the developer address as Aludariu g. 3, Vilnius, Lithuania, and the developer contact email there sits on the kilo.health domain. Kilo Health is the Vilnius group behind DoFasting and Cardi Health, two apps whose pricing we have also read line by line. A third company appears in the help center: the program "was designed by UAB Perfect Wellness Solutions."
| Source | What it showed on October 4, 2026 |
|---|---|
| Kure homepage | "Chosen by 345 000 users" |
| US App Store | 4.6 stars from 9,451 ratings, age rating 13+ |
| Google Play | 4.0 stars from about 6,350 reviews, 100K+ downloads, updated September 8, 2026 |
| Trustpilot | 4.3 from 4,521 reviews |
What does Kure cost?
There are two price lists, and they do not match. The App Store publishes one. The website publishes nothing and shows you an offer only at the end of the quiz.
The US App Store list
The US App Store shows these ten in-app purchases for Kure, copied from the listing on October 4, 2026:
| Product name on the App Store | Price |
|---|---|
| 1 month subscription | $11.99 |
| 1 month | $19.99 |
| 1 month | $24.99 |
| 6 months sub | $77.99 |
| 12 months | $59.99 |
| 12 months | $69.99 |
| 12 months | $79.99 |
| No alcohol | $14.99 |
| Weightloss | $14.99 |
| Self Love | $14.99 |
Three things stand out. There are three different monthly prices and three different yearly prices, and the listing does not say which one you will see. The six-month plan costs more than two of the three yearly plans, so it is the worst value on the page. And three single programs ("No alcohol," "Weightloss," "Self Love") sell at $14.99 each, apart from the subscriptions.
The three annual plans work out at $5.00, $5.83 and $6.67 per month. The three monthly plans cost $143.88, $239.88 and $299.88 across a full year. A year of the cheapest monthly plan costs more than the most expensive annual plan.
Figure 1: Every yearly plan costs less than 12 months of the cheapest monthly plan (prices rounded to the dollar)
The website price
Kure's website never shows a price until the quiz ends. The help center gives the reason as "the currency exchange rate and different promotions launched by our marketing team" in its plan prices article. Section 3 of the terms confirms the structure: after you answer the questions, "the Client will be provided with the Offer," and the offer includes the "payment amount."
Section 5.7.3 of the terms is the part to remember: "Renewals will be charged at Company's then-current rates, which Client acknowledges and agrees may be higher or lower than the rates for the original service period. Limited time offers might be subject to different terms of automatic renewal." A discounted first period does not fix the price of the next one.
Is there a Kure free trial?
Sometimes, and the terms allow both kinds. Section 5.8 of the general conditions says Kure "may offer the trials of paid subscriptions for the limited time at a special price or without payment." Charging starts "on the first day following the end of the Trial," and "if Client doesn't want to be charged, he must cancel the subscription before the end of the Trial."
The in-app paywall has shown a free week. ScreensDesign, which records app onboarding flows, logged a paywall with a "75% OFF" offer, a countdown timer, a 12-month plan, a single-month plan and "a 1-week free trial." Offers change, so read the screen you are shown. If the button says "Start free trial," find the price and the date the first charge lands before you confirm.
What the subscription actually buys
Kure is an audio app. The App Store description lists guided pathways per focus area, core sessions of 10 to 30 minutes, booster sessions, sleep hypnosis tracks, daily affirmations, daily check-ins, sobriety counters, offline listening and a light mode. You put on headphones and listen, usually at night.
What a Kure session looks like from the outside: eyes closed, audio on
The weight loss program follows three phases, set out in the help center's phases article:
| Phase | Length | What Kure says it does |
|---|---|---|
| Inner Cleansing | 21 days | "helps clear away limiting beliefs and unhealthy habits" |
| Deep Transformation | Set by the app | Building habits "until you reach your target" |
| Final Deep Stabilization | 21 days | "helps prevent the yo-yo effect" |
Two phases have fixed lengths and one does not, so the minimum program is 42 days plus a middle phase whose length the app decides. When you finish, Kure recommends "restarting from Day 1 until you reach your goals." That is a subscription built for repeat listening.
One instruction surprised me. For the first 21 days, the help center tells users "there's no need to weigh yourself or monitor everything closely" and that "it's actually recommended to set your scale aside." Three weeks without a measurement also means three weeks without a way to tell whether the program is doing anything for your weight. Keep a baseline: one weigh-in before day 1 and one after day 21 costs nothing.
Keep your own numbers
The store description lists no meal plan, calorie target or food log. Kure works on cravings and habits through audio, so you still need to know roughly what you eat. A free online calorie calculator gives you a daily target to compare against.
What the evidence says about hypnosis for weight loss
Kure's help center has an article titled "Are there any studies using the Kure program?" It describes an internal test on "3 groups of volunteers (300+ people)" and says nightly listening plus boosters "increases the chances of reaching your goal by 700%." I could not find this study published anywhere, and the article gives no definition of the goal, no control group and no weight numbers. Treat it as a company claim.
The published research is older and smaller than most people expect, and it points to a modest effect at best.
| Study | Design | What it found |
|---|---|---|
| Kirsch, 1996 | Meta-reanalysis of CBT with and without hypnosis | Mean loss 2.72 kg without hypnosis, 5.37 kg with it |
| Allison and Faith, 1996 | Reappraisal of the same 6 studies | Corrected effect size 0.26; 0.21 and not significant with one questionable study removed |
| Stradling et al., 1998 | Randomized trial, 60 patients with obesity and sleep apnea | Stress-reduction hypnotherapy group still 3.8 kg below baseline at 18 months; benefits "small and clinically insignificant" |
| Delestre et al., 2022 | Randomized trial, 80 adults with obesity, 8 hypnosis sessions plus self-hypnosis training | Large drop in disinhibited eating; weight difference 1.8 kg, P = 0.052 |
| Antoun et al., 2022 | 3-week randomized pilot, self-hypnosis audio vs placebo audio, 46 completers | -0.63 kg vs 0.0 kg, P = 0.148 |
Allison and Faith concluded that adding hypnosis to CBT "results in, at most, a small enhancement of treatment outcome." The most careful recent trial, HYPNODIET, found that hypnosis changed eating behavior a lot: 67.7% of the hypnosis group normalized their disinhibition score, compared with 11.1% of controls (Delestre et al., 2022). Weight moved less, and the weight result just missed statistical significance. Those patients had eight sessions run by a Paris hospital team, which is a very different product from a phone app.
The closest match to Kure's format is the Antoun trial, where adults with overweight or obesity listened to a self-hypnosis audio file for three weeks. Weight did not change significantly compared with a placebo recording. The authors call the pilot underpowered, so it cannot rule out an effect, but it is the only randomized test of recorded self-hypnosis for weight I found.
Apps themselves have a thin record. A systematic review of hypnosis apps looked at 407 of them and found weight loss was the most common target, at 23% (Sucala et al., 2013). "None of the apps reported having been tested for efficacy, and none reported being evidence based." The authors wrote that "technology has raced ahead of the supporting science."
My reading: hypnosis may help some people with cravings and emotional eating, the effect on weight in trials is small, and no one has published a controlled trial of Kure itself. If the sessions help you sleep and relax, that has value. Weight loss still comes down to eating fewer calories than you burn over weeks, which is why a food log and better sleep habits sit well alongside any audio program.
IMPORTANT
Checkpoint: halfway.
⏱️ Progress 2/4 • ~8 minutes in • Keep going
✅ Step 1: No free plan; $59.99 to $79.99 a year or $11.99 to $24.99 a month on the US App Store
✅ Step 2: Audio sessions over 42 days or more; trials of hypnosis show a kilo or two at best
⏳ Step 3: What the refund rules allow
🔍 Why canceling in your phone settings can leave the charges running (next but one)
The refund policy in plain English
For website purchases, the answer is mostly no. Section 6.1 of the general conditions reads: "The Company follows a no refund policy, unless the product is proven to be not as described or faulty." To claim, you email [email protected] with "detailed information proving Company's product fault (with visual proof attached)."
The deadline depends on which Kure page you read. The terms say "within 30 days upon delivery." The help center's refund article says "within 14 days of your purchase." Plan around the shorter one. If you have a fault to report, send it inside 14 days and quote section 6.1 in your email.
The rest of the refund rules:
- Approved refunds go back to the original payment method and, per section 6.2, "may take up to 14 working days to reach your bank account."
- Your access ends once the refund is processed.
- Section 4.3 says that for digital content the client agrees to lose the right of withdrawal. That is the 14-day cooling-off right EU and UK buyers would otherwise have.
- Section 6.3 says deleting your account "does not imply any right to refunds." The help center's account deletion article adds: "we won't be able to issue a refund once the account has been deleted." Ask for money back first, then delete.
- The refund article asks you not to open a chargeback with your bank, saying it "can delay resolution."
For App Store and Google Play purchases, Kure does not handle refunds at all. You ask Apple or Google, and their policies are broader than "faulty only." Our guide to app refund rules explains how the stores treat these requests. That is the main reason I would buy Kure inside a store if I bought it at all.
Arbitration opt-out has a 30-day clock
Section 17.3 of the terms sends most disputes to individual binding arbitration instead of court. Section 17.5 lets you opt out by emailing [email protected] with your name and address "within thirty (30) days of accepting this agreement to arbitrate." If that matters to you, send the email the day you subscribe.
Two billing systems, two cancel buttons
Here is the detail I promised at the top. Kure sells through two separate billing systems, the app stores and its own website, and each one has its own cancel button.
If you pay inside the iPhone or Android app, Apple or Google bills you. That subscription shows up in your Apple or Google Play settings, and you cancel it there.
If you pay on kureapp.health after the quiz, Kure bills your card directly. That subscription does not show up in your Apple or Google settings at all. Section 5.7.5 of the terms is explicit: "If Client have purchased the subscription on Companies website, Client will not be able to control it through the Apple App Store or Google Play."
The funnel pushes people toward the website route. The help center's download guide tells website buyers to open the app, tap "Already have an account" and log in, because the purchase already exists. So a person can use the app on their iPhone every night while the subscription lives somewhere their iPhone cannot see.
Finding a renewal for a subscription your phone settings never listed
The App Store reviews show what this looks like. One reviewer on the US listing wrote: "I've been attempting to cancel for over two months and have still been charged for two additional months." Kure's developer reply names the two routes: "If a subscription is purchased directly through us, it can normally be canceled via our website under 'Manage my subscription.' If purchased through the App Store or another payment provider, cancellation must be completed through that platform's subscription settings."
The rule to take away: cancel in the same place you paid. If you are not sure where you paid, search your email for the receipt. An Apple receipt comes from Apple. A website receipt comes from Kure or its payment processor.
How to cancel Kure
Use the route that matches where you paid. The help center's cancel article covers all three.
Bought on the website:
- Open the Manage Your Subscription link in that cancel article, or tap "Manage My Subscription" in the footer of the Kure homepage.
- Log in with the email you used at checkout. Kure notes that emails and passwords are case-sensitive.
- Cancel the subscription and keep the confirmation.
- If you cannot log in or see no cancel option, email [email protected] from the same address and ask for written confirmation.
Bought in the iPhone app: Settings, tap your name, Subscriptions, Kure, Cancel Subscription.
Bought in the Android app: Google Play, profile icon, Payments and subscriptions, Subscriptions, Kure, Cancel subscription.
Three rules apply to every route. Cancel at least 48 hours before the period ends, which section 5.7.4 of the terms requires. Deleting the app cancels nothing (section 5.7.6). And if you bought on the website, deleting your Kure account inside the app does cancel the subscription, according to the help center, but it also ends any chance of a refund. Cancel first, sort out refunds second, and delete last.
If you want to check your other health app subscriptions while you are at it, our guides to Noom pricing and BetterMe pricing cover two other apps that sell through a quiz.
What Kure users say
Positive reviews focus on the voice and the routine. One review that Kure shows on its own homepage reads: "The voice and pace are very soothing and relaxing. I've even fallen asleep listening. At only seven days completed, I'm not sure it is helping me lose weight."
Negative reviews focus on billing and on the app getting stuck. On Google Play, a review dated August 27, 2026 says: "once I hit day 40 I started having issues. I listen to the session and it doesn't advance to the next day." Another, dated September 2, describes streaks that do not track after reinstalling. Kure's replies ask users to update the app, log in again with the purchase email, or write to [email protected].
Who Kure is and is not for
Kure fits someone who likes audio, wants a calm nightly routine, is curious whether hypnosis helps with cravings, and is comfortable paying for it without a change-of-mind refund. Buying an annual plan inside the App Store or Google Play is the choice I would make, because the cancel switch and the refund request both go through a company whose rules you already know.
Kure is a poor fit if you want a measured weight plan, a published price before you commit, or a refund if you simply change your mind. It is also a poor fit if you already find it hard to keep track of subscriptions, since the website route puts your bill outside the place you normally check.
Where NutriScan fits
NutriScan publishes this post, and we make a competing app. Kure and NutriScan do different jobs. Kure is audio for cravings and habits. NutriScan is a food tracker with 150k+ downloads and a 4.6-star rating: you take a photo of your meal, tag the food type and cooking method, and the app estimates calories, protein, carbs and fat, which you can then correct.
Home > Camera Icon > Click Picture
The Home screen puts the day's eaten calories, remaining calories and protein, carbs and fat bars at the top. If Kure's sessions are cutting your evening snacking, this is where it would show up as a number.
Bottom Nav > Home > Overall tab
The free plan includes 5 meal scans a week, and Premium removes the limit for about $59 a year. The details are on our NutriScan pricing page.
What I would do
IMPORTANT
Recap: everything you checked this round.
You finished the run. Save this before you pay.
⏱️ Progress 4/4 • ~14 minutes in • Nicely done
✅ Step 1: No free plan; yearly plans at $59.99 to $79.99 beat every monthly plan over 12 months
✅ Step 2: Audio sessions for 42 days or more; hypnosis trials show a kilo or two at best, and Kure has no published trial
✅ Step 3: Website refunds cover faults only, inside 14 days; store refunds go through Apple or Google
✅ The phone-settings trap: a website purchase never appears in Apple or Google settings, so it has to be canceled on Kure's own page (revealed)
If you want to try Kure, buy it inside the App Store or Google Play and pick an annual plan. The price shows on the store's confirmation sheet, the cancel switch sits in settings you already use, and a refund request goes to a store with broader rules than "faulty only."
If you buy through the website quiz, screenshot the offer before you pay, save the receipt email, and set a reminder three days before renewal. When the reminder fires, cancel on Kure's Manage My Subscription page, not in your phone settings.
Then weigh yourself before day 1 and again after day 21. Your own two numbers will tell you more than any review can.
FAQ
Is Kure free to download?
Yes, on both the App Store and Google Play. There is no free tier inside. You need a subscription, a trial or a single program purchase to use the sessions.
How much does Kure cost per month?
When I checked on October 4, 2026, the US App Store listed monthly products at $11.99, $19.99 and $24.99, and yearly products at $59.99, $69.99 and $79.99, which works out at $5.00 to $6.67 a month. Website prices appear only after the quiz, and Kure's help center says they vary with exchange rates and promotions.
Does Kure have a free trial?
Sometimes. ScreensDesign recorded a one-week free trial on the in-app paywall, and Kure's terms allow both free and paid trials. Billing starts the day after the trial ends, so cancel before then.
Does Kure give refunds?
For website purchases, only when the product is faulty or not as described, with visual proof. The help center gives 14 days and the terms give 30, so use the 14-day deadline. For App Store and Google Play purchases, ask Apple or Google.
How do I cancel my Kure subscription?
Cancel where you paid. Website purchases are canceled on Kure's Manage My Subscription page, linked in the footer of the Kure homepage, or by emailing [email protected]. Store purchases are canceled in your Apple or Google Play subscriptions. Do it at least 48 hours before renewal, as the terms require.
Why was I charged after I canceled in my iPhone settings?
Most likely because you bought on the Kure website, not in the app. Website subscriptions do not appear in Apple settings and must be canceled through Kure's Manage My Subscription page. Check your email for the original receipt to confirm where you paid.
Does hypnosis work for weight loss?
The trials show a small effect at best. A reappraisal of six trials found "at most, a small enhancement" from adding hypnosis to CBT, and a three-week trial of self-hypnosis audio found no significant weight change versus a placebo recording. Kure has not published a controlled trial of its own program.