Is Reverse Health Free? Pricing, Refund and Cancel Rules
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Perplexity 
Reverse Health is not free, and its standard membership costs $39.99 a month according to the customer service team quoted in Fortune's review. The app downloads at no charge on iPhone and Android. The meal plans, Pilates and yoga classes, and the 12-week course sit behind a paid subscription that renews on its own.
I work on the NutriScan team, which makes a food tracking app, so treat this as a competitor's reading of public documents. Every price and rule below comes from Reverse Health's terms, its help center, the two app store listings, published reviews and complaint records, and each one is linked so you can check it.
Prices and terms checked on October 18, 2026. Reverse Health shows its price only after a sign-up quiz and says the amount varies by location, language and plan, so your checkout page may show different numbers.
IMPORTANT
Reverse Health pricing at a glance
- No free plan and no free trial. Intro plans were quoted to Fortune at $7.14 for one week, $15.65 for four weeks and $26.77 for 12 weeks.
- After the intro period the plan renews at full price. The company's replies to BBB complaints in 2026 confirm renewals of $39.99 a month and $89.99.
- The terms say subscription payments "are non-refundable after purchase", with a short list of exceptions.
- The 30-day money-back guarantee needs a login on 14 consecutive days, activity on 7 of them and proof sent within 35 days, per the terms.
- Cancel in the app under Settings, Manage Subscription, or email [email protected], per the help center. Deleting the app cancels nothing.
IMPORTANT
Your Reverse Health price check at a glance.
Three questions, then a plan you can follow.
⏱️ Progress 0/4 • ~0 minutes in • Keep going
⏳ Step 1: What it costs and what renews
⏳ Step 2: The refund rules
⏳ Step 3: Canceling before the next charge
🔍 The 5-step way to try it without losing money (revealed near the end)
Is Reverse Health free? The quick answer
No. Reverse Health is a paid weight loss program for women over 40, sold as an auto-renewing subscription. The download is free, and the quiz that builds your plan is free, but the quiz ends at a checkout page.
There is also no free trial. Fortune's reviewer wrote in the product summary, "No free trial but there is special pricing during the introductory period." The cheapest way in is a one-week paid plan at $7.14, which the same review says came from the company's customer service team.
That intro price is where most billing complaints start. People pay under $20 for what they read as a short plan, and weeks later a charge of $39.99 or more lands on the same card. The sections below cover what each plan costs, what the renewal looks like, and the rules for getting money back.
The face most billing complaints describe: a $9.99 plan, then a $39.99 charge a month later.
Who runs Reverse Health
The terms of service, last updated August 14, 2026, name the operator as Reverse Group Inc., a Delaware corporation with a mailing address in Cheyenne, Wyoming, "acting as a merchant of record and authorized reseller." A Latvian company, Reverse Health, SIA, provides parts of the service.
The iPhone app is listed as RH: Weight Loss for Women 40+ and was first released on October 11, 2023. On October 6, 2026 it held a 4.3 rating from 9,530 ratings in the US App Store. The Android app, RH: Fitness for Women 40+, showed 4.4 from 15,566 ratings and more than 500,000 downloads.
Two lines in the terms matter before you pay. The services are "for informational and educational purposes only", and "Reverse Health does not employ licensed healthcare providers." The program is a set of meal plans, workout videos and lessons. It is not medical care, and the terms restrict it to adults aged 18 and over.
Reverse Health price list: what is public and what is not
Reverse Health does not publish a price list. Its own homepage FAQ answers the cost question with "To see your personalized plan and pricing, click the Join Reverse Health button and complete our short quiz", and the terms say prices "will be as quoted on our Platform at the time you submit your order." I did not complete the quiz for this article, so the table below uses prices other people recorded, with the source for each row.
| Source | What it shows | Date |
|---|---|---|
| Fortune, quoting customer service | Intro: $7.14 for 1 week, $15.65 for 4 weeks, $26.77 for 12 weeks. Standard membership $39.99 a month | Updated August 13, 2026 |
| Innerbody, from its own testing | Menopause Weight Loss program: standard $60, $124 and $144 for 1, 3 and 6 months; discounted $20, $62 and $72 | Updated July 25, 2025 |
| Innerbody, from its own testing | Wall Pilates, Chair Yoga and Keto: standard $18.30, $40.12 and $68.65 for 1, 4 and 12 weeks; discounted $7.14, $15.65 and $26.77 | Updated July 25, 2025 |
| US App Store in-app purchases | "Reverse Health Program" at $4.99, $9.99, $19.99 and $76.99; challenges such as Wall Pilates at $19.99; eBooks at $9.99 | October 18, 2026 |
| Google Play | In-app purchases from $9.99 to $69.99 per item | October 6, 2026 |
| BBB business responses | Renewals of $39.99 a month and $89.99 | August and September 2026 |
The price also moves with the device. Innerbody's testers wrote in their review, "On a desktop web browser, we saw a discounted price of $30/month. Later, on the app, we were offered the same program for $20/month." They add that they "consistently encountered different prices" across visits.
Fortune listed the same gap as a drawback. Its review names "Lack of transparency about pricing and membership options on website" among the cons, in an article that scores the program 4.5 out of 5 and carries affiliate links to it.
What Reverse Health costs over a year
The intro price tells you little about the yearly bill, because the renewal price is higher and repeats. Using the figures quoted to Fortune, a four-week intro plan at $15.65 followed by 11 monthly renewals at $39.99 comes to about $455.54 for the first year. A full year at the $39.99 standard rate is $479.88.
Longer plans cost less per week. One BBB complaint from August 2026 describes a plan bought for $18.99 on May 24 and a charge of $89.99 on August 16, which is 12 weeks later, and the company's reply confirms that "the plan renewed and the customer was charged $89.99." Four renewals at that price cover 48 weeks for $359.96.
The company's own marketing uses a lower number. A Reverse Health blog post from February 2025 describes the program as available "at an affordable price ($2.65/week)". That works out to $137.80 over 52 weeks, far below what the 2026 renewal records show, so do not plan around it. The only number that binds you is the one on your own checkout page.
Figure 1: The first-year bill depends on the renewal price, not the intro price. The $2.65 a week figure comes from a 2025 Reverse Health blog post and does not match 2026 renewal records.
IMPORTANT
Checkpoint: you know the price trail.
Next up is the trial question and the refund fine print.
⏱️ Progress 1/4 • ~3 minutes in • Keep going
✅ Step 1: What it costs and what renews
👉 Step 2: The refund rules
⏳ Step 3: Canceling before the next charge
🧩 The 5-step way to try it without losing money (coming soon)
Does Reverse Health have a free trial?
No. The word "trial" does not appear anywhere in the terms of service. What Reverse Health sells in place of a trial is a short first period at a low price, which Fortune's review calls "special pricing during the introductory period."
Customers often describe that first period as a trial anyway. One BBB complaint dated August 25, 2026 describes a 28-day plan bought for $9.99 that was followed by charges of $39.99 a month. The company answered on September 2, 2026 that "the plan renewed into our ongoing $39.99/month subscription" and that "This information is visible on the checkout page when initial order is placed." It refunded a pending charge.
Promo codes work the same way. The company's billing guide says "Codes only apply to initial subscriptions. Any renewal is charged at the full price." A discount at sign-up lowers the first payment and leaves every later one untouched.
Reverse Health refund policy: the 30-day guarantee and its conditions
The default rule in the terms is that payments for subscription services "are non-refundable after purchase." Two exceptions follow in the same clause: you could not access the service within 14 days of buying, or the product was defective and the company did not fix it within 14 days.
A second set of exceptions sits under the heading "Fair Refund Policy." It covers medical cases, such as a physician advising you in writing to stop, or a hospital or long-term care stay of more than 10 days. The help center's refund article says medical requests must come within the first 30 days and that approved refunds are processed in 5 to 10 business days.
The third route is the "30-Day Money Back Guarantee", and it has conditions that are easy to miss. The terms require "Good Faith Efforts", defined this way:
- During any stretch of 14 consecutive days inside the 30 days after your first purchase, you log in on each of those 14 days.
- On at least 7 of those 14 days, you log a completed workout, at least one meal, or both.
- You send proof, such as screenshots, to [email protected] "within 35 days" of the purchase.
The terms add that "only complete fulfillment of the above conditions entitles you to your full refund." Miss one login in your 14-day run and the guarantee does not apply. It also covers only the initial purchase, so a renewal charge is outside it, and coaching add-ons are "final and non-refundable."
Innerbody's reviewers were blunt about the guarantee. Their review says "nearly every complaint lodged against the company through the Better Business Bureau related to refusals to honor this promise", and adds "We had no such difficulties in our testing experience, but we also can't advise you to put your faith in this guarantee."
Two more rules affect how you ask. The terms say a card chargeback delays any refund by 60 to 90 days, and "If your dispute is declined by your provider, we will be unable to consider or process your refund request." Ask the company first and keep the dispute as a last step. Buyers in the EU, EEA and UK keep a statutory 14-day right of withdrawal under the same terms.
If you paid through a store, the store handles the refund. Reverse Health's refund request guide sends iPhone buyers to Apple's refund request page and Android buyers to Google Play, and notes that after 48 hours Google may direct you back to Reverse Health's support team.
Auto-renewal: when the full price starts
Every Reverse Health subscription renews by default. The terms say "all subscriptions will automatically renew at the end of the subscription period unless you cancel your subscription prior to the renewal date." They promise advance notice of renewal only "Where required by law" and only for subscriptions longer than one month.
That means a one-week or four-week intro plan can renew with no reminder email at all. The renewal is at the standard price for the plan you picked, and the company can change that price, since the terms say "Reverse Health reserves the right to change its Fees at any time" with advance notice to customers.
One more word in the terms deserves a second look. A "lifetime" purchase means "the supported lifetime of the applicable service", and the terms state it does not mean the lifetime of the purchaser. Two of the 50 recent App Store reviews I read mention a lifetime offer from the company, so know what the word covers before accepting one.
IMPORTANT
Checkpoint: halfway there.
You know what renews and what the guarantee asks. Now the exit.
⏱️ Progress 2/4 • ~6 minutes in • Keep going
✅ Step 1: What it costs and what renews
✅ Step 2: The refund rules
👉 Step 3: Canceling before the next charge
⏳ The 5-step way to try it without losing money (next)
How to cancel Reverse Health
Where you cancel depends on where you paid. The terms allow cancellation "at any time", and it takes effect at the end of the current period, so you keep access until then and get no partial refund.
If you bought on the website, the help center gives this path in the app:
- Open the My Day tab.
- Tap the human icon to open My Profile.
- Tap Settings, then Manage Subscription.
- Tap Cancel Subscription and answer the short questionnaire.
You can also email [email protected] or use the in-app chat. The company's contact page lists no phone number. Save the confirmation, because in one BBB case from August 2026 the company said it could find no cancellation record, then issued "a full refund of $308.91" for the repeated charges.
If you bought through Apple or Google, cancel in the store. Apple's steps are in its cancel a subscription guide and Google's are in the Google Play help page.
Two traps are spelled out by the company itself. The refund request guide says "Uninstalling the app does not automatically cancel your subscription or initiate a refund." And the cancel flow offers a pause of 1 or 3 months, after which, per the help center, "Your subscription will automatically resume and billing will continue". A pause is a delayed charge, so pick Cancel if you are done.
WARNING
Deleting the app or pausing does not stop billing. Only Cancel Subscription in the app, an email to [email protected], or the store's subscription settings ends renewal. Keep the confirmation email or a screenshot.
Canceling on day 2 of an intro plan costs nothing: you keep access to the end of the period you paid for.
What you get for the money
The company's billing guide lists four parts of the subscription: meal plans in keto, Mediterranean and vegan styles, workouts including Pilates, Wall Pilates, Chair Yoga and somatic exercise, a 12-week video course, and a members' group.
Coaching and challenges are sold as one-time extras, per Fortune's review, whose tester used the program for one week, which is worth keeping in mind when reading the 4.5 out of 5 score.
If you want to compare program-style apps before paying, the closest ones we have priced are BetterMe, WeightWatchers and Noom. All three publish at least part of their price list without a quiz.
What users say about billing and the program
Reviews split into two groups: people who like the workouts and people who are angry about a charge. On Trustpilot, Reverse Health held a TrustScore of 3.8 from 14,048 reviews on October 18, 2026.
I read the 50 most recent US reviews on the App Store listing, dated June 17 to October 3, 2026. There were 22 five-star and 20 one-star reviews, and 15 of the 20 one-star reviews were about billing, renewal, cancellation or refunds. A few examples:
- October 3, 2026: "Signed up and did not opt to automatically renew, 3 months later it automatically renews".
- September 14, 2026: "I got the renewal charge of $90 for 12 weeks!"
- August 5, 2026: "I keep getting monthly charges for $44… Deleting the app alone doesn't work."
- June 22, 2026: "I never saw anything that said the $9.99 I agreed to for a 28 day workout plan would become $39.99 a month".
The praise is just as specific. An August 12, 2026 reviewer wrote "Haven't worked out in 15 yrs (I'm 79) and feel this is doing so much good!!", and another on August 11, 2026 wrote "Love the food options with recipes and the pace of the daily program." Others reported crashes, slow loading and workouts they found too easy.
The Better Business Bureau record points the same way. Its complaints page showed on October 18, 2026 that the business is not BBB accredited and listed 142 complaints in the last 3 years. In the four 2026 cases I read, the company refunded the customer after the complaint was filed, and in one reply it said its team had "first offered account credits and complimentary items" before the refund.
What the research says about this kind of program
No published study has tested Reverse Health itself; a PubMed search for the app name on October 6, 2026 returned nothing. The research on its ingredients is mixed. A meta-analysis of 10 studies, Cavina et al., 2020, found that mat Pilates was "not more effective than the traditional exercise or control condition" for body mass index, lean mass, body fat percentage or abdominal circumference.
Reverse Health's research page lists a more favorable paper, Greco et al., 2024. In that trial 35 women with obesity followed a Mediterranean diet for 12 weeks, and the 18 who also did online Pilates for 180 minutes a week lost more fat mass and gained muscle mass compared with the 17 who did not. The authors call it a preliminary study, and Reverse Health's own page says it makes no claim that its programs produce equivalent results.
What predicts results in app studies is how often people use the tool. A review of 39 trials, Patel et al., 2021, found that more frequent digital self-monitoring was linked to weight loss in 74% of the cases examined. Staying with it is the hard part: in Carpenter et al., 2022, a 6-month study of 54 adults, the median time before people stopped tracking was 4 weeks for weight and 10 weeks for diet.
A subscription study adds a useful warning about short intro periods. Genaidy et al., 2026 followed 934 new users of a different fitness app, 91.97% of them women, and found that heavy use in the first week strongly predicted subscribing but did not predict renewing at 6 months. A good first week tells you little about month six, so judge the renewal price against the habit you expect to keep.
IMPORTANT
Checkpoint: final stretch.
One fit check, then the plan.
⏱️ Progress 3/4 • ~9 minutes in • Keep going
✅ Step 1: What it costs and what renews
✅ Step 2: The refund rules
✅ Step 3: Canceling before the next charge
✨ The 5-step way to try it without losing money (about to reveal)
Who Reverse Health is worth paying for
It fits best if you want low-impact video workouts made for women over 40, a meal plan handed to you, and one app for both. The praise in recent reviews comes from people who wanted gentle, guided movement such as chair yoga, tai chi or wall Pilates and who logged in most days.
It fits poorly if you want to know the full price before you start, since the price list is hidden behind a quiz and the BBB record shows 142 complaints in 3 years. It is also a weak pick if you mainly want to count calories, because the program is built around set plans.
Skip it, or talk to your doctor first, if you need clinical guidance. The terms say the company "does not employ licensed healthcare providers".
How to try Reverse Health without losing money: 5 steps
TIP
Set two phone reminders the day you pay: one for the day before the intro period ends, and one for day 33, two days before the refund window closes.
- Screenshot the checkout page. The price appears only after the quiz. Capture the plan length, the intro price, the renewal price and the renewal date before you pay.
- Choose where you buy. A website purchase is canceled in the app or by email. An App Store or Google Play purchase is canceled and refunded through the store.
- Log in every day for the first 14 days. The guarantee in the terms needs 14 consecutive daily logins and a logged workout or meal on at least 7 of them, all inside the first 30 days.
- Cancel renewal before the intro period ends. You keep access to the end of the paid period, so canceling on day 2 costs you nothing.
- Send any refund request by day 35. Email [email protected] with screenshots of your activity. Ask the company before opening a card dispute, because a declined dispute ends its review.
Tracking food with a free tier
If your goal is knowing what you eat, a food tracker costs less than a program. NutriScan, the app my team makes, has a Free plan with 5 AI food scans a week and a Premium plan at about $59 a year, and the plans are listed without a quiz in our pricing breakdown. You photograph a plate and the AI meal scan estimates calories and macros. It has no workout videos or set meal plans, so it does not replace what Reverse Health sells.
For more program-style options, see our list of Noom alternatives, and for refund wording across similar subscriptions, our guide to fasting app refund rules.
IMPORTANT
Recap: what you covered.
Save this before you open the checkout page.
⏱️ Progress 4/4 • ~12 minutes in • Nicely done
✅ Step 1: What it costs and what renews
✅ Step 2: The refund rules
✅ Step 3: Canceling before the next charge
✅ The 5-step way to try it without losing money (revealed)
Reverse Health pricing FAQ
Is Reverse Health free?
No. The app is free to download, and the programs are paid subscriptions. Customer service told Fortune that intro plans cost $7.14 for one week, $15.65 for four weeks and $26.77 for 12 weeks, and that the standard membership is $39.99 a month.
How much does Reverse Health cost per month?
There is no public price list. The price shows after a quiz and varies by location, language and plan. The company's 2026 replies to BBB complaints confirm renewals of $39.99 a month and $89.99 for a longer plan.
Does Reverse Health have a free trial?
No. Fortune's review says there is no free trial, only special pricing during the introductory period. The short paid plans renew at full price unless you cancel first.
Can I get a refund from Reverse Health?
Sometimes. The terms say subscription payments are non-refundable, with exceptions. The 30-day money-back guarantee needs a login on 14 consecutive days, activity on 7 of them and proof sent within 35 days. Medical and technical cases are handled separately.
How do I cancel Reverse Health?
In the app, open My Day, tap the profile icon, then Settings, Manage Subscription and Cancel Subscription, as the help center describes. You can also email [email protected]. If you paid through the App Store or Google Play, cancel in the store's subscription settings.
