Is Eat This Much Free? Premium Price, Trial and Refund
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Eat This Much gives three numbers in its own help center: Premium is "$5/month with an annual membership ($59.99 USD per year), or $14.99 month-to-month", and it comes with "a free 14 day trial, and no questions asked 30 day refund guarantee" (Eat This Much Help Center). As a NutriScan nutritionist I read a lot of app pricing pages, and this is one of the clearer ones. The gap to watch sits between the two plans: 12 months at $14.99 comes to $179.88, three times the annual price. I rechecked every price on September 27, 2026.
So is Eat This Much free? Yes, for a useful part of the app. The free account builds one day of meals at a time and lets you track what you eat. The weekly planner, the grocery list and grocery delivery are Premium.
IMPORTANT
Your Eat This Much pricing check at a glance.
Four things to settle before you pay for a meal planner.
⏱️ Progress 0/4 • ~0 minutes in • Keep going
⏳ Step 1: What the free plan does, and what Premium adds
⏳ Step 2: What a year really costs, and whether meal planning pays off
⏳ Step 3: How the trial and the refund work
🔍 The cancel request that does not count as canceling (revealed near the end)
TL;DR: Eat This Much pricing in 30 seconds
• Free plan: yes, with no time limit. One day of meals at a time, food tracking, barcodes, custom foods and recipes
• Premium: $59.99 a year (shown as $5 a month) or $14.99 month to month on the website
• App Store: eight subscription prices on file, from $8.99 to $84.99, including a $49.99 Winter Sale yearly plan
• Trial: 14 days, and truly free. Unsubscribe on day one and you keep Premium until the trial ends
• Refunds: a no-questions-asked 30-day guarantee by email for website purchases; Apple and Google handle their own
The quick answer: free for one day, Premium for the week
The pricing page lists three plans: Free, Premium at $5.00 a month "with annual subscription", and Professional at per-client pricing (Eat This Much pricing).
| Plan | Price | Who it is for |
|---|---|---|
| Free | $0.00 | One person who plans one day at a time |
| Premium | $59.99 a year or $14.99 a month | One person or a household that plans a full week |
| Professional | Varies, per client | Dietitians, trainers and coaches with clients |
The free plan is labeled "Free Forever" on the pricing page. There is no time limit on it.
What you get on the free plan
The help center says the basic account "is free and lets you plan the current day's meals, create your own custom recipes, like/dislike recipes to refine your tastes, and track your intake" (Eat This Much Help Center). The full free list is longer than most people expect:
- Set the generator to your nutrition targets, your food budget and your cooking times.
- Follow a diet style: keto, vegan, paleo, Mediterranean, vegetarian, or your own.
- Track your intake by searching for what you ate.
- Add foods from barcodes, according to the pricing page.
- Create custom foods and recipes.
- Set recurring foods and build recipe collections.
One detail matters for budget shoppers. The generator's budget setting works on the free plan, so you can test whether Eat This Much builds cheap meals for you before paying anything. Our comparison of budget meal planning apps found it is the main app that treats money as a generator input.
The free plan also sets your calorie target for you. Eat This Much uses the Mifflin-St Jeor equation for resting energy, then applies "a 20% calorie deficit" if you want to lose weight and "a 15% surplus" if you want to gain (Eat This Much Help Center). I come back to how accurate that equation is in the research section below.
What Premium adds
The Premium list on the pricing page is short: plan a week of meals at a time, automatic grocery list, grocery delivery integration, automatic leftovers, a different setup for each day of the week, saved weeks you can reload, and PDFs you can print or share (Eat This Much pricing).
The help center explains what those mean in practice (Eat This Much Help Center):
Weekly plan by email. The weekly planner emails you a full meal plan and grocery list that match your targets, tastes, schedule and budget.
Leftovers. The planner can carry a dinner recipe into the next day's lunch, so you cook once and eat twice.
A different template for each day. You can give workout days more calories or carbs, or put a longer breakfast on the weekend.
Family portions. You can scale a meal up for extra people, and the grocery list multiplies to match. The help center says it does not "specifically target their needs at the same time" when family members have different nutrition targets (Eat This Much Help Center). A couple with a 2,200 and an 1,800 calorie target has to work around it, for example by planning at 1,800 and adding a 400-calorie snack for the other person.
Pantry tracking and grocery delivery. The pricing page names Instacart, Amazon Fresh and Walmart for delivery. Our guide to meal planners with grocery delivery sync compares how that works across apps.
If you mainly want the weekly plan and the grocery list, Premium is the plan. If you only want calorie targets and a food log, the free plan already covers that.
IMPORTANT
Checkpoint: you know what each plan does. Next, what it costs over a full year.
⏱️ Progress 1/4 • ~3 minutes in • Keep going
✅ Step 1: Free plan and Premium features (done)
👉 Step 2: What a year really costs (you're here)
⏳ Step 3: Trial and refund
🧩 The cancel request that does not count (coming soon)
How much Eat This Much costs in 2026
Eat This Much publishes its price in three places, and they almost match.
The website price. The help center gives $59.99 a year or $14.99 a month, as quoted above. The pricing page rounds the annual plan to $5.00 a month.
An older line in the help center. The article about switching plans says annual subscriptions are "paid up front ($59.99 USD) for savings of $4 a month compared to monthly billing" (Eat This Much Help Center). A $4 saving points to a monthly price near $9, not $14.99. That matches the $8.99 item in the App Store list below, so this line is probably out of date. Trust the price on your checkout screen.
The App Store list. Apple publishes every in-app purchase an app offers. The US listing for "Eat This Much - Meal Planner" showed eight when I checked (US App Store listing):
| App Store item | Price |
|---|---|
| Eat This Much Subscription | $8.99 |
| Eat This Much Subscription | $14.99 |
| Eat This Much Subscription | $47.99 (listed twice) |
| Eat This Much Winter Sale Yearly Subscription | $49.99 |
| Eat This Much Subscription | $53.99 |
| Eat This Much Subscription | $59.99 |
| Eat This Much Subscription | $84.99 |
Apple does not show the billing period next to each price. The $49.99 item is the only one with a label, and it is a sale price for a year. The others are likely older price points, regional offers or sale prices kept on file. You only see the period and the real price on the purchase sheet.
Twelve months of monthly billing, compared with one annual payment.
Here is what a year costs on each plan:
| Plan | Price per period | Cost over 12 months |
|---|---|---|
| Premium monthly | $14.99 | $179.88 |
| Premium annual | $59.99 once | $59.99 |
| Winter Sale yearly (App Store) | $49.99 once | $49.99 |
| Annual after one friend referral | $59.99 minus $15 credit | $44.99 |
Figure 1: Monthly billing costs three times the annual plan over 12 months. The referral row is my arithmetic from the rules in the tips section.
As Figure 1 shows, if you expect to use Eat This Much for more than 4 months, the annual plan is cheaper than monthly billing.
Price changes. The terms say the company "may change the price for the Paid Subscriptions from time to time, and will communicate any price changes to you", and that continuing to use the service after the change means you accept the new price (Eat This Much Terms of Use). Website payments go through Stripe, and the site does not take PayPal. The help center says App Store and Google Play sign-ups may give you other payment options (Eat This Much Help Center).
Do meal planning apps help? What the research says
Eat This Much sells a simple idea: plan your meals ahead and you will eat closer to your targets. Here is what the studies say, separate from any one app.
Meal planning and diet quality. In the French NutriNet-Santé study of 40,554 adults, published in 2017, 57% said they planned meals at least occasionally. Planners were more likely to have higher diet quality and food variety. Women who planned had 21% lower odds of obesity (odds ratio 0.79), and men who planned had 19% lower odds (0.81) (Ducrot et al., 2017). This was a survey at one point in time, so it cannot show that planning causes weight loss.
Planning alone is not a weight loss plan. A 2021 study that inventoried the food in 196 homes found that meal planning and grocery list use did not explain the link between trying to lose weight and the foods kept at home (Konsor et al., 2021).
Apps and weight. A 2022 meta-analysis of randomized trials in adults with overweight or obesity found smartphone apps produced weight loss that peaked at 2.18 kg at 3 months and tapered to 1.63 kg at 12 months. The authors called the effects "minimal in their current states" (Chew et al., 2022). A 2021 meta-analysis of 12 trials found digital self-monitoring of diet and activity led to 2.87 kg more weight loss and about 182 fewer calories a day (Berry et al., 2021). A 2021 systematic review of 59 trials found that both detailed and lighter food logging supported weight loss (Raber et al., 2021). The tracking half of Eat This Much, which is free, is the part with the most trial evidence.
Online grocery nudges. In a 2022 randomized trial on a UK supermarket website, promoting lower-calorie versions in banners and recipe ingredient lists increased purchases of some of those products, but showed little effect on total calories bought (Bunten et al., 2022). A grocery button makes shopping faster. It does not change what you eat by itself.
How accurate is the calorie target? In a 2022 study of adults aged 65 and older with obesity, only 43.1% of Mifflin-St Jeor estimates came within 10% of measured resting energy, and no equation tested reached 60% accuracy (Griffith et al., 2022). A 2023 review of 353 measurements found the older Harris-Benedict equation came closest for white adults, within 10% for more than 70% of people (Westerterp, 2023). Any app target is a starting point. Check your weight trend over 2 to 4 weeks and adjust. Our TDEE calculator shows the same kind of estimate so you can compare.
None of these studies tested Eat This Much itself. They test the habits it packages: planning, logging and online grocery shopping.
IMPORTANT
Checkpoint: midway. The price and the evidence are settled; now the trial and refund.
⏱️ Progress 2/4 • ~7 minutes in • Keep going
✅ Step 1: Free plan and Premium features (done)
✅ Step 2: Yearly cost and the research (done)
👉 Step 3: Trial and refund (current)
⏳ The cancel request that does not count (next)
The 14-day free trial, explained
This trial really is free. The terms say: "If you sign up for the free trial, your credit card will not be charged until after your free trial is over. Subscriptions continue automatically after the free trial is over, but You can cancel your membership beforehand and still use the full duration of the free trial" (Eat This Much Terms of Use).
The help center adds that if you are "still in the free 14-day trial period, unsubscribing will cancel the subscription so you will not be charged when the free trial ends" (Eat This Much Help Center). You keep Premium for the rest of the 14 days.
That makes the safe way to test Premium simple: start the trial, then unsubscribe the same day. You lose nothing, and there is no reminder to set. If you like it, subscribe again before day 14 ends.
On iPhone, Apple's rules apply instead: the App Store description says the subscription renews unless you cancel at least 24 hours before the end of the period.
Eat This Much refund policy
The refund promise lives in the help center, not in the terms. The Premium article says Premium comes with a "no questions asked 30 day refund guarantee (just send us an email)" (Eat This Much Help Center). The support address is [email protected]. The Professional page repeats a 30-day money-back guarantee for coaches (Eat This Much Professional).
Three limits apply:
- Apple and Google keep their own refund rules. Eat This Much cannot refund a charge the store took. Use reportaproblem.apple.com or your Google Play order history.
- Ask early. If you forgot to cancel a trial and were charged, email support the same day you see the charge.
- The terms of use do not repeat the promise. The terms describe the free trial and price changes but have no refund clause. Keep the confirmation email when you ask for a refund.
Compared with apps like Lasta, where the money-back guarantee needs 14 days of screenshots, this is a light process. Our guide to Lasta pricing and refund rules shows the contrast, and our fasting app refund rules guide explains how the stores treat these requests.
IMPORTANT
Checkpoint: final stretch before the reveal.
⏱️ Progress 3/4 • ~10 minutes in • Keep going
✅ Step 1: Free plan and Premium features
✅ Step 2: Yearly cost and the research
✅ Step 3: Trial and refund
✨ The cancel request that does not count (about to reveal)
How to cancel Eat This Much, step by step
Where you paid decides where you cancel (Eat This Much Help Center).
Bought on the website
- Sign in on eatthismuch.com.
- Click the menu button at the upper left to open the sidebar.
- Scroll down to the Account section and click Subscription.
- Click Unsubscribe.
- Check for a confirmation on screen or by email, and keep it.
Bought on iPhone or iPad
- Open Settings and tap your name.
- Tap Subscriptions.
- Select Eat This Much.
- Tap Cancel Subscription.
Bought on Android
- Open Google Play, or go to payments.google.com.
- Find the Eat This Much subscription.
- Tap Cancel subscription and confirm.
Here is the sentence most people never read. The terms say: "An email or phone request to cancel your User Account is not considered cancellation" (Eat This Much Terms of Use). If you email support asking to cancel and hear nothing back, your plan can keep renewing. Use the Unsubscribe button, or get support to confirm in writing that the subscription is off.
The same terms say that if you do not log in for 12 months or more, the company may treat your account as inactive and delete it with its data. Deleting an account does not cancel an Apple or Google subscription, so cancel in the store first.
After you cancel, you keep Premium until the end of the time you paid for, even during the free trial. There is no pause option, and the help center says your saved plans and nutrition profiles stay on file if you sign back up later (Eat This Much Help Center).
Tips to pay less for Eat This Much
- Use the free plan for a week first. Generate a day of meals each morning. If you keep regenerating because the meals do not suit you, Premium will not fix that.
- Start the trial and unsubscribe the same day. The terms let you keep the full 14 days.
- Pick annual if you plan to stay 4 months or longer. Four months at $14.99 is $59.96, almost the full annual price.
- Use a referral link. When a friend signs up through your link, both of you get a $15 credit. The program only applies when you both subscribe through the website, not the mobile apps (Eat This Much Help Center).
- Buy a gift code if you dislike auto-renewal. The help center suggests buying a gift code for yourself, or subscribing and then unsubscribing right after the charge, so the plan ends instead of renewing (Eat This Much Help Center).
- Subscribe on the website, not in the app. Website billing gets the referral credit and the email refund process.
- Watch for the winter sale. The App Store keeps a $49.99 "Winter Sale Yearly Subscription" on its list, $10 below the normal annual price.
Eat This Much Professional pricing
Professional is for dietitians, nutritionists, trainers and coaches who make plans for clients. The price is set per client, and it sits in an interactive calculator on the Professional page instead of a fixed list (Eat This Much Professional).
The pricing page lists what it covers: one dashboard for clients, a custom plan for each client, your own branding, optional client logins, reusable plans and emailed plans with grocery lists. The help center says the Pro plan removes Eat This Much watermarks and logos from PDFs (Eat This Much Help Center).
If you are a single user, you do not need Professional. It only makes sense when you send plans to other people.
Is Eat This Much Premium worth it?
It depends on whether planning or tracking is your real problem.
The goal of a week plan: dinner on Monday, the same dinner as lunch on Tuesday, one round of cooking.
Premium makes sense if:
- You hit your calorie target on paper but run out of food or ideas by Wednesday, and a full week plan with a grocery list solves that.
- You cook for 2 or more people and want the list scaled.
- You will pay annually, so the cost stays at $59.99 a year, or less with a referral.
- You want leftovers planned for you, so you cook fewer times a week.
Stay on the free plan or look elsewhere if:
- You only want a calorie target and a food log. The free plan does both.
- You prefer choosing recipes yourself. Our weekly meal plan app comparison covers apps that plan a full week for free.
- You shop outside the US. The delivery partners named on the pricing page, Instacart, Amazon Fresh and Walmart, are built around US stores.
For price context, our cheapest nutrition app comparison lists what the main tracking and planning apps charge a year. If a grocery list is the feature you care about most, see our meal planner apps with grocery lists guide.
Where NutriScan fits
I work for NutriScan, so read this section with that in mind. NutriScan is a food tracker with 150k+ downloads and a 4.6-star rating. Its core job is recording what you actually ate: you take a photo of your meal, tag the food type and cooking method, and the app estimates calories, protein, carbs and fat, which you can then correct.
Home > Camera Icon > Click Picture
NutriScan Premium also includes a Diet Plan. You answer questions about your goal, diet type, cuisines, meal times and the foods already in your kitchen, and the app builds a 28-day plan with daily calorie, protein, carbs, fat and fiber targets and two options for each meal.
Bottom Nav > Diet Plan
The plan comes with its own Grocery List tab, so the shopping side that Eat This Much sells in Premium sits next to your targets.
Bottom Nav > Diet Plan > Grocery List tab
The free plan includes 5 meal scans a week, and Premium removes the limit and adds the Diet Plan for about $59 a year. The details are on our NutriScan pricing page. Some people use both apps: a free Eat This Much day plan as a guide, and photo logging for the meals that did not go to plan.
The takeaway
IMPORTANT
Recap: everything you checked this round.
You finished the run. Save this before you pay.
⏱️ Progress 4/4 • ~13 minutes in • Nicely done
✅ Step 1: The free plan plans one day and tracks food; Premium adds the week, the grocery list and delivery
✅ Step 2: $59.99 a year beats $179.88 of monthly billing after 4 months; planning helps diet quality, tracking has the stronger weight evidence
✅ Step 3: The 14-day trial is free even if you unsubscribe on day one; the 30-day refund is one email for website purchases
✅ The cancel request that does not count: an email or phone call is not a cancellation, so use the Unsubscribe button (revealed)
Try the free plan for a week. If you want Premium, start the trial, unsubscribe the same day, and pay annually on the website if you keep it.
FAQ
Is Eat This Much free?
Yes, in part. The free account generates one day of meal plans at a time, lets you track what you eat, add foods by barcode, create custom foods and recipes, and schedule recurring foods. Weekly plans, grocery lists, grocery delivery, leftovers and the pantry need Premium.
How much does Eat This Much Premium cost?
Eat This Much's help center lists Premium at $59.99 a year, shown as $5 a month on the pricing page, or $14.99 billed month to month. The US App Store also lists other subscription prices, including $8.99, $47.99, $53.99, $84.99 and a $49.99 Winter Sale yearly plan, so check the price on your own purchase screen.
Does Eat This Much have a free trial?
Yes. Premium comes with a 14-day free trial. The terms say your card is not charged until the trial is over, and if you unsubscribe during the trial you will not be charged and can still use the rest of the trial.
How do I cancel Eat This Much?
For a website subscription, sign in, open the sidebar menu, go to Account, then Subscription, and click Unsubscribe. For iPhone, cancel in your Apple ID subscriptions. For Android, cancel in Google Play. You keep Premium until the end of the period you paid for.
Can I get a refund from Eat This Much?
Eat This Much's help center describes a no-questions-asked 30-day refund guarantee: email [email protected]. If you paid through Apple or Google, request the refund from the store.