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THIS Isn't Roast Chicken Plant-Based Deli Slices: Calories, Nutrition and Health Benefits

THIS Isn't Roast Chicken Plant-Based Deli Slices is a UK brand soy-wheat-pea protein deli product delivering 19g of plant protein per 95g pack at just 140 kcal. With only 2.4g of carbs, 5.8g of fat, and trace sugars, it offers a high-protein, low-calorie sandwich filling for vegans, flexitarians, and anyone cutting back on meat without sacrificing satiety.

THIS Isn't Roast Chicken Plant-Based Deli Slices on a wooden board with sandwich ingredients

Quick Nutrition Facts

Per 1 pack (95g)

NutrientAmount
Calories140 kcal
Protein19g
Carbohydrates2.4g
Fiber1.3g
Sugars0.1g
Fat5.8g
Sodium551 mg

Macronutrient Breakdown

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NUTRITIONIST'S INSIGHT

At 20g protein per 100g, these slices match or exceed the protein density of many conventional chicken deli products. The very low carbohydrate content (2.5g/100g) means negligible glycemic load — ideal for blood sugar management. However, the sodium is notable at 1.45g salt per 100g (equivalent to ~580mg sodium), so portion awareness matters for anyone watching cardiovascular risk. The added iron (51% RI per 100g) and vitamin B12 (36% RI per 100g) address two common vegan micronutrient gaps, making this a nutritionally thoughtful product rather than just a meat swap.

Myth Busters

MYTH #1: Plant-based deli slices are lower in protein than real chicken

TRUTH: THIS Isn't Roast Chicken delivers 20g of protein per 100g — comparable to roasted chicken breast deli meat (typically 22–25g/100g). The soy-wheat-pea protein blend provides all essential amino acids. THIS™ Official Product Page; Texturization Science in Plant-Based Meats (PMC, 2023)

MYTH #2: This product is high in carbs like most processed foods

TRUTH: Each 95g pack contains only 2.4g of total carbohydrates with 0.1g sugars — exceptionally low for a ready-to-eat deli product. Blood sugar impact is negligible. THIS™ Official Product Page; Soy Protein Foods and Glycemic Response (Wolever et al., 2006, PMC)

MYTH #3: Soy in plant-based products causes hormonal disruption

TRUTH: Multiple systematic reviews confirm that soy isoflavones at dietary levels do not disrupt thyroid function or sex hormones in healthy adults. The concern stems from isolated animal studies at doses far exceeding typical food intake. Soy Isoflavones and Hormonal Health: Systematic Review (Messina, Nutrients, 2016)

MYTH #4: Ultra-processed plant-based meat alternatives are less healthy than conventional deli meats

TRUTH: Current evidence shows plant-based deli meats compare favourably to conventional processed meats on saturated fat and cholesterol. THIS product has only 1.1g saturated fat per 100g vs. typical chicken deli at 0.5–2g and conventional red-meat deli products at 3–8g. Ultra-Processed Plant Foods vs. Animal Foods: Nutritional Comparison (PMC, 2025); THIS™ Official Product Page

MYTH #5: You need to cook it before eating

TRUTH: THIS Isn't Roast Chicken Deli Slices are fully cooked and ready to eat straight from the pack. No heating is required, making them a convenient grab-and-go protein source. THIS™ Official Product Page

NutriScore by Health Goals

Health GoalNutriScoreWhy This Score?
Weight LossNutriScore A140 kcal per full pack with 19g protein creates a strong satiety-to-calorie ratio. The near-zero sugar and low fat content make it easy to fit into a calorie deficit. THIS™ Official Product Page
Muscle BuildingNutriScore B19g of complete plant protein per 95g pack supports muscle protein synthesis. Pairing with a carbohydrate source post-workout optimises anabolic response. THIS™ Official Product Page; Texturization Science in Plant-Based Meats (PMC, 2023)
Heart HealthNutriScore BLow in saturated fat (1.0g per pack) and cholesterol-free, which favours cardiovascular health. The 551mg sodium per pack (~28% of WHO daily limit) is the main consideration for hypertension management. THIS™ Official Product Page; Dietary Sodium and Cardiovascular Risk (WHO, 2023)
Diabetes ManagementNutriScore AWith only 2.4g of carbs and 0.1g sugars per full pack, the glycemic load is negligible. Soy-based proteins consistently show low glycemic index values (GI 17–29). Soy Protein Foods and Glycemic Response (Wolever et al., 2006, PMC); THIS™ Official Product Page
Vegan & Plant-Based DietNutriScore A100% plant-derived with no animal products. Fortified with iron and vitamin B12 — two nutrients most commonly under-consumed on vegan diets. THIS™ Official Product Page
General NutritionNutriScore BHigh in protein, low in calories and carbs, fortified with key vegan micronutrients. Sodium content is worth monitoring if consumed daily alongside other high-sodium foods. THIS™ Official Product Page; Dietary Sodium and Cardiovascular Risk (WHO, 2023)

PERSONALIZED NUTRITION

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Blood Sugar Response to THIS Isn't Roast Chicken Plant-Based Deli Slices

Understanding how THIS Isn't Roast Chicken Plant-Based Deli Slices affects blood glucose can help with timing and meal pairing. Soy Protein Foods and Glycemic Response (Wolever et al., 2006, PMC); THIS™ Official Product Page

Typical Glucose Response Curve

**Not medical advice**

How to flatten the spike

  • Keep the portion to the labelled serving and avoid eating straight from the bag or tray.
  • Pair it with a protein or fibre source, such as Greek yogurt, eggs, lentils, beans, salad, or edamame, when you want steadier appetite and glucose control.
  • Avoid pairing it with sugary drinks; choose water, unsweetened tea, or coffee so the snack does not become a larger sugar load.

Cultural Significance

THIS™ launched in 2019 as one of the UK's most vocal advocates for realistic plant-based meat. The Roast Chicken Deli Slices are positioned squarely in the UK Sunday roast tradition — replicating the comfort of leftover roast chicken sandwiches without any animal product. The brand's irreverent naming convention ('THIS Isn't...') has become a cultural shorthand for the second generation of plant-based products: ones that compete directly with their meat counterparts on taste, texture, and protein rather than asking the consumer to compromise. Available at Waitrose, Sainsbury's, and other major UK retailers, the product reflects broader shifts in flexitarian eating patterns across British food culture.

Compare & Substitute

THIS Isn't Roast Chicken Plant-Based Deli Slices vs Similar Foods

NutrientChicken Breast Deli Slices (conventional)Quorn Sliced Roasted Chicken StyleLoveSeitan Smoked Seitan SlicesHomemade Tofu Deli Slices
Calories280 kcal280 kcal150 kcal190 kcal
Protein32g32g4g18g
Carbohydrates8g8g20g8g
Fat13g13g6g10g

Frequently Asked Questions

How much protein does one pack of THIS Isn't Roast Chicken contain?

The 95g pack provides 19g of plant protein — equivalent to roughly two large eggs or a 75g portion of chicken breast. The protein comes from a blend of soy, wheat, and pea proteins.

Is THIS Isn't Roast Chicken suitable for vegans?

Yes. The product contains no animal-derived ingredients and is certified suitable for vegans and vegetarians. It is also fortified with vitamin B12 and iron to support vegan nutritional needs.

Does it need to be cooked?

No — the slices are fully cooked and ready to eat straight from the pack. They can also be lightly heated in a pan or air fryer if preferred warm.

Is it low-carb or keto-friendly?

Yes, with only 2.4g total carbs per 95g pack (0.1g sugars), it fits easily into low-carb and ketogenic eating patterns. The glycemic impact is negligible.

What allergens does it contain?

The product contains soya and wheat (gluten). It may also contain sulphur dioxide/sulphites. Not suitable for people with gluten intolerance or soy allergies.

Where can I buy it in the UK?

Available at major UK supermarkets including Waitrose, Sainsbury's, and the THIS™ online store. It is typically found in the plant-based chilled section alongside other deli alternatives.

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